The way things work in the world continues to evolve, shifting more and more towards advanced technological methods. New businesses continue to be created every day, but the means of survival for a business are changing. Marketing has and always will be one of the most important survival and success tactics for a business. In the old days of business, marketing existed in many forms and could be seen to be successful in each of those forms. Billboards could be used to market a business, radio and television ads could be effective forms of spreading the word, and ads for a business in newspapers and magazines would often draw attention. Of course, all of these forms of business marketing still exist today and often do still lead to success, but they are no longer the most effective means of communicating a message. The Internet is the way everything is done now, with around 27 million pieces of content shared online every day. Because of this, a business that does not have a strong online presence essentially does not stand much of a chance of survival in the long run. This has lead to online marketing becoming the most sought after form of marketing for many businesses. Tactics such as email marketing have shown to be very effective, though many small business owners say that they only spend around 3 hours a week utilizing it. Many businesses realize that they cannot fully handle doing the necessary online marketing themselves, which is why companies such as the ones that resell SEO services are being hired by many businesses to give them a boosted online presence that will hopefully gain them more exposure and leads.
Companies that resell SEO services are so often sought by businesses now because of the undeniable trends of Internet users with search engines. Outsource SEO resellers work to provide businesses with search engine optimization, meaning they create custom content that can boost where a business ranks on a search engine result. Of the links that search users click, 70 percent of them are considered to be organic, meaning they are not paid ads but they show up because they are legitimately relevant to the search terms. Only 18 percent of organic links ever become the number 1 link on a Google search result, but the numbers show that users know the difference now and prefer the organic results. Companies that resell SEO services are hired by businesses to be both more abundant in search results and to also be ranked higher. Statistics have shown that both these qualities directly correlate to gaining traffic and possible leads with half of search engine users claiming that they are more likely to click on brand or business names that appear multiple times in a search. Read more.