The world of internet marketing is vast and complex, with a ton of different ways to advertise and draw consumers into business relationships. It is estimated that by 2016, more than half the total dollars spent in the American retail sector will have been directly influenced by online marketing. One way for a company to maximize its exposure on the internet is for that company to outsource seo services to try to increase exposure on the internet, specifically search engines.

The search engine industry, worth roughly 16 billion dollars, is arguably the most important part of the internet. When a company chooses to outsource seo content, they get the best seo service. SEO resellers work to maximize the efficiency of search engines for consumers. As such, the content that comes up on search engines are more suited to guide people towards a particular product or service.

Businesses are also choosing to partake in the social media craze that has been going on for the past couple years. Around 94 percent of social media marketers track their followers or fans. In addition, just under a third of businesses engage in outsourcing at least part of their social media. By and large, being able to effectively market a business through the use of social media is a huge benefit for businesses, as social media sites are like search engines in that everyone uses them, and often an internet visit starts with one or both of them.

At the end of the day, search engines are still the most powerful and dominant presence on the internet. Around 40 percent of customers come from search engine results, as testified by online retailers. When people want something, chances are the first thing they will do is research it on the internet, and the whole process starts with a visit to a search engine. The best thing a business can do at that point is hope to be among the top results if that search relates to what the business has to offer.

More research here.