Why is seo important? It’s a question thousands of companies are still asking. The truth is that a business can’t get by without search engine optimization services. Though some are uncertain how SEO can help, the numbers are clear. Web marketing has a return rate of $22 for every dollar spent on it. That doesn’t just include a website, though a professional web presence that accurately reflects your clinic’s brand is important. It also includes search engine optimization, mobile optimization, and social media. The times are changing, and SEO consultants are helping to lead the charge.

Why Is SEO Important?

The main reason to hire an SEO consultant is that quality SEO makes the difference between a great site that does its job and a great site that is never seen. Users searching on engines like Google are 70% more likely to click on non paid results and usually only choose from the results on the first page. The importance of SEO is that it can bring your site more website traffic without resorting to paid ads. One study showed that 84% of people between 25 and 34 actually left favorite websites because of intrusive and irrelevant advertising.

Going Mobile

Any expert in SEO also knows the importance of optimizing your site for mobile. Fortunately, many internet marketers who are outsourcing SEO services to dedicated SEO agencies specialize in those kinds of changes. By December 2013, mobile devices will drive a third of U.S. paid clicks. Mobile internet is being used, and it’s being used en masse. Accordingly, 15% of small businesses will build mobile optimized sites this year. A mobile site’s main purpose is to provide a condensed version of the site that loads quicker. Since 43% of users say that they are unlikely to return to slow loading sites, that kind of change is critical.

Social Media

It’s almost impossible to talk about the importance of SEO without talking about social media. Google awards higher rankings to sites with active social media accounts, for one, and for two, interaction on social media means that your content is more likely to be shared. The more attention your site gets from social media users, the higher it ranks in the PageRank algorithm. Most SEO campaigns include some sort of social media element.

So, why is SEO important? Because it makes sure that you’re getting the best results possible from your site. There’s little point to having a web presence if it’s essentially invisible. SEO is what makes sure you’re seen.