In this day and age, few things are as important to the success of a business as their internet marketing strategy. A company that invests heavily in online marketing is more likely to be more successful because the internet provides a medium through which to gain exposure.

One of the most popular internet marketing solutions is SEO, or search engine optimization marketing. SEO marketing generally involves such things as social media marketing, website design, mobile website optimization and pay-per-click marketing plans, all of which are designed to help beef up online sales and help companies gain exposure to the public.

Search engine optimization increases the organic ranking of a website because it improves its overall quality and content visibility. Plus, SEO leads have a 14.6 percent close rate, while outbound leads like direct mail or print advertising have a 1.7 percent close rate.

Amazingly, the search engine industry is worth roughly $16 billion. In addition, eCommerce sales topped $200 billion in 2011, meaning there are few things as profitable or valuable as search engine marketing. Different things SEO companies do help companies go from the back of search engine results pages to the front.

Even though companies only respond to roughly 30 percent of their customer or client feedback on social media sites, social media sites are unique in that they allow the customer to directly comment or weigh in on different things about the company.

At the end of the day, the most beneficial online marketing solutions involve a number of different things. Therefore, talking to an SEO company can do wonders for a business that wants to be more well known to the public. After all, people can’t buy a product or service from a company if they don’t know that company exists.