According to the Oxford Dictionary of Politics, Aristotle actually defined “political science” as “the study of the state” Political marketing, or el marketing politico, is an incredibly important aspect of political science that delves into how politicians promote their services to the general public.

Both Robert E. Denton and Gary C. Woodward have described political communication as the ways and intentions of message senders to influence the political environment. It encompasses not just written and spoken language concerning politics or a political campaigning, but also such things as design, branding, aesthetics and visual representation. Political branding, or branding politico, is important because it gives people an image they can keep in their head which becomes useful when remembering who to vote for. It can also help them identify with you.

In terms of a political marketing election, or marketing politico eleitoral, negociacion politica is extremely necessary. Political candidates and influencers actually are turning to social media more and more to interact with their fellow politicians and constituents, which makes social media a valuable sphere for political communication. On that note, social media centers are more likely to be liberal than conservative, according to information compiled by the Pew Research Center.