Whether we like it or not, we live in a digital world. Business is driven not by slogans or jingles anymore, but by how many clicks a company can get on its web page or how close it can get to the top of search engine results pages. One way to improve those numbers is through online search engine optimization (SEO). The efficacy of SEO consultants is beyond question. Forty one percent of Business to Consumer (B2C) marketers and fifty seven percent of Business to Business (B2B) marketers have identified SEO as having the most significant impact on how many leads they generate in a given period. Even more importantly, consumers have (inadvertently) identified the value of SEO services. An SEO drives your company to the top of the search results, which is a far more valuable place to be (according to 80 percent of search engine users) than the sponsored link slot that you can pay for. To consumers, the prime real estate is the first page of non sponsored results. To get there, you need an SEO company.

Some companies may feel that they can handle SEO in house. While that does sometimes work (11 percent of marketers working with an in house Seo report being highly satisfied), the numbers show that hiring an experienced, specialized search engine optimization expert produces not only better results, but a larger percentage of highly satisfied marketers (nearly double the rate, at 21 percent, of those working with in house SEO).

We have long known that, when it comes to the things vital to our businesses, we occasionally need to call in the experts. SEO may be a new idea (sort of, anyway. SEO, based partly on the PPC model created in 1998 by Goto.com, now called Overture, is a burgeoning specialty in the business world). That said, the notion behind calling in the experts for the greatest chance of success is as old as recorded time. As such, if you want your company to thrive, it would behoove you to check out Atlanta seo services to locate the right search engine optimization expert for your corporate needs. More like this article.