Teamwork is vital for entrepreneurial success, with high performance teams getting more results due to complementing skills, a common commitment, and a strong sense of collaboration. Often, business performance coaching covers this teamwork strategy for businesses that are lacking in one or a few of the five most common areas of team dysfunction, which include fear of conflict, not paying attention to results, not having trust, not being committed, and avoiding accountability. Through business performance coaching, all parties can grasp stronger concepts through a coach developing a formal professional development plan that takes into account the relationships among them and forms strategies to solve any problems that normally come up. Productivity coaching is a similar strategy that will keep a client and a coach on track consistently to reach goals.

Business performance coaching is a fantastic tool for both conducting an executive assessment and implementing an executive team building strategy, but it includes more tools than how executives and employees interact with one another. Coaching for high performance additionally includes ways to brand both a person and a product. Personal branding, a term that first was used in 1997 by Tom Peters, a business management writer, basically is the way a person would influence other people’s perception or attitude toward that person. It is highly advisable for any entrepreneur or small business owner to form a personal branding strategy, which more often than not can be completed through hiring an executive coach.