Did you know that as many as 79% of internet goers admit that they “almost always” click on organic search results, and a whopping 80% admit they never click on paid links? SEO is changing, and shortcuts no longer work. Keyword stuffing, article spinning, paid ads, and thin content accomplish nothing. Companies’ only hope is to keep up with modern tactics, and to do it well. How are small companies teaming up with SEO resellers to stay in the game?

Looking at the Big Picture

Search engine optimization is not limited to search engine results and keywords. Savvy companies may want to speak with a web design reseller, too. Why? Web design, social media, and content are all driving factors of effective SEO. Businesses need to stop using flash, for example, because content on flash will not rank, or play into SEO. Well designed, and SEO friendly, sites are simple, with content and few well chosen keywords, right on the front page. Why is this important? Marketers chalk up to 70% of “hits” or clicks to natural links. With 93% of all internet use starting on a search engine, you want your company site to be among those natural links.

A Closer Look at Social Media

At least 94% of companies record fans on social media sites. In 2012 alone, an overwhelming 88.1% of Americans online will use search engines to find more information about a product or service. A lot of these people, especially in younger age brackets, start on social media. Smart marketers track their progress, hoping to learn how people on social media end up on search engines, and vice versa.

Modern marketers need to keep up. Seo is changing, and companies need to adapt to these changes. Smart companies will embrace a holistic approach, sometimes with help from an SEO or web design reseller, and they will not discount the importance of social media.